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Our Methodology

PaulusDesignGroup has a diverse, professional staff of project managers, designers and documentation specialists. We understand the complex process of integrating three-dimensional exhibit and graphic elements into an architectural environment.

Most importantly, we combine the skills to turn any project into a compelling story.

Our design methodology is constantly evolving to ensure we serve our clients as effectively as possible, using our 5D approach with measurable goals to benchmark success.

DISCOVER We begin by gaining an understanding of our clients, their customers, and their competitors related to the design project. We learn about customer perceptions and needs, and understand the competencies, standards and style of the brand. The result is an informed design brief, and a set of measurable outcomes for the project.

DESIGN Building on the discovery phase, we create concepts that fulfill the desired design experience working in tandem with the architect. The creation of an effective and successful exhibit begins with the design of a Story Line.

DEVELOP After a creative concept has been approved we develop it more fully, working out the specific details related to form and function, overall design, and visual presentation. We work to ensure that the design and production of all materials fit budget parameters and timelines.

DOCUMENT By implementing the design using the most appropriate techniques, we ensure the final solution performs against the objectives. It’s here that our project management skills become critical to the success of the design project and keeping to our initial commitment.

DELIVER Based on the objectives established in the design phases, we measure the effectiveness of our work, and begin constructing the exhibits for the final installation.






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